This guide to color psychology will appeal to designers, marketers, salespersons, and businesses. Over the past three decades, interest has grown in our thirst to understand how color impacts our lives. This is of particular interest to people who work within consumer industries. Hundreds of start-up companies appear on the internet every day, and many falls to the bottom of the heap, having gone unnoticed in the overcrowded world of sales and commerce. This book takes readers on a journey th...